A Study on the Mechanism and Ways to Improve New-Quality Productivity of Enterprises Driven by AI and the Digital Economy

With the deep development of the digital economy and the accelerated iteration of artificial intelligence (AI) technologies, the formation and development of enterprise new quality productive forces have attracted increasing attention from academia and practice. Based on enterprises as the micro-subject, this paper constructs a theoretical analysis framework for the "dual-wheel drive of AI and the digital economy" and explores the formation mechanism and the path to enhancing the synergistic empowerment of enterprise these forces. The research finds that AI and the digital economy are not simply parallel drivers, but form a synergistic empowerment effect through a triple interactive mechanism of "technology-factor-organization." AI technology reshapes the technological boundary of the production function, while the digital economy reconstructs the allocation logic of production factors. The deep integration of the two drives a fundamental transformation of enterprise production modes from "factor-input-driven" to "innovation-driven". On this basis, this paper reveals the formation mechanism of these advanced productive capabilities across three dimensions: technological innovation, data element allocation, and organizational change, and proposes corresponding enhancement paths. This study has significant theoretical and practical value for understanding the micro-formation mechanism of enterprise new-quality productive forces and for guiding enterprise digital transformation and intelligent upgrading.